research-competitors
From the author
Competitor research: what every main rival is running, launching, charging and saying now, what works for them, and what that means for you. Use when the marketer asks for competitor research or a teardown, "what ads are my competitors running", "how do they price", "find gaps and angles", "what changed this week" (a weekly watch), or "X just launched / shut down / cut prices" (react now). Also builds a sales battlecard, checks a competitor page's tools/pixels, or studies who engages with their LinkedIn posts. Delivers a readable report saved to the brand, so the next run reports what changed. Never copies their words or disparages them. Not for what people say about you or your market — use research-market; not for who your buyers are — use research-audience.
Install
npx skills add gooseworks-ai/goose-skills --skill research-competitors -a claude-code
Installs to .claude/skills/research-competitors/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
Want your agent to suggest skills while you type? See how to use skills from your IDE.
Safety checks on SKILL.md
No warnings.
Why 88
aiqbench computes the trust score from public signals. It is not a security audit, so read a skill before you install it.
Similar skills
Closest to this one by what they do and when they are used.
- researching-competitor-adsSupercmoHQ/superCMO-skillsAnalyzes the ads competitors are running — the ones live now, the ones they have already stopped, and which have run longest. Watches the video ads and reads the image ads with a vision model, so every finding comes from the ad itself rather than its caption. Finds the patterns across the set — what is holding, what was dropped, and what nobody runs. Research only — nothing is generated or recommended here. Use when the user wants competitor ads researched, an ad teardown, a competitive or category analysis, to see what ads a named brand is running, or to find what is working and what nobody has tried yet.Marketing★ 238
- competitor-researchkostja94/marketing-skillsWhen the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.Science★ 1.1K
- research-marketgooseworks-ai/goose-skillsMarket research and brand watch: which market the brand is in, how big the reachable part is, what's changing, how buyers buy and what they pay, what people are saying now, and what it means for positioning. Use when the marketer asks for market research, "how big is my market", "what's changing in my category", "what do others charge", "what are people saying about us", "is there demand for <idea>", or "watch my brand / tell me if something blows up" (alerts only, risk first). Also writes positioning choices and finished messages ("position my product", "write our positioning"). Researches first, asks only decisions at the end, and saves the output to the brand. Not for who the buyers are and their own words — use research-audience; not for a deep look at rivals — use research-competitors.Science★ 1.3K
- competitor-social-researchScrapeCreators/social-media-research-skillsUse when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.Science★ 4.9K
- competitor-brandingcofoundy/brand-skillsAnalyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their own position.Other★ 61
- 08-competitor-research-globalminhnv0807/ai-business-skillsUse when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for — understanding the customer rather than the rival, see `09-customer-insight-global`; turning difference into a statement, see `58-positioning-global`; paid targeting, see `51-audience-research-global`.Science★ 633
Ratings & reviews
—
no reviews
Tried this skill? Rate it to help others. Sign in
Discussion
Join the discussion. Sign in