plan-campaign

From the author

Campaign planner: turns a product, offer, goal, budget and date into a plan the marketer can approve and a designer can start from today, with every channel kept or dropped for a reason. Zero paid is a valid answer; it never spends. Use when the ask names a campaign, a launch, drop or season push, a budget or a date: I have this budget and a launch date — what do I run, where?; plan my launch, drop or Black Friday push; plan a campaign; how should I split $5k; plan next month's campaign; our CAC blew up — replan. Not for a broad "grow my brand", "get more customers" or "where do I start" with no campaign, budget or date — use where-to-start; not for pausing ads on a sold-out product — use run-paid-campaigns; not for an email-only send plan — use email-lifecycle; not for reading this week's numbers — use analyze-performance.