seo

From the author

Make a page findable for a real query — match the intent behind it, structure the page around that intent, and clear the technical floor that decides whether it can be crawled and indexed at all. Use when a page is written for search, when traffic drops or a page is missing from results, when someone asks "how do we rank for X", or before publishing content meant to be found. Not for writing the copy itself, not for page speed work, and not for paid search or social distribution.