developer-gtm
From the author
Build a developer go-to-market motion the way Vercel, Stripe, and Twilio do — open-source/framework flywheel, docs and quickstarts as the funnel, transparent self-serve pricing, PQL signals, DevRel/community as distribution, and a sales motion that enables developer champions instead of cold-pitching them. Use when designing GTM for a developer tool, API, or infrastructure product, or when sales feels like it is fighting the buyer. Triggers on: "developer selling", "sell to developers", "developer GTM", "DevRel", "developer marketing", "open source GTM", "Vercel GTM", "bottom-up developer adoption", "API product GTM", "PLG for dev tools".
Install
npx skills add LeadMagic/gtm-skills --skill developer-gtm -a claude-code
Installs to .claude/skills/developer-gtm/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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