prd-v09-positioning-dunford
From the author
Define product positioning using April Dunford's 5-step framework during PRD v0.9 Go-to-Market. Triggers on requests to position the product, define category, frame against competitors, or when user asks "what category are we?", "how do we position?", "Dunford positioning", "obviously awesome", "market frame of reference", "positioning statement". Outputs GTM-* entries with Type=Positioning and BR-POS-* positioning rules.
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npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-positioning-dunford -a claude-code
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