marketing
From the author
Use when the words span a marketing surface — value proposition, section copy, microcopy, launch and email sequences, channel adaptation, SEO-aware structure — grounded in the brand study, which it stops and builds if missing. NOT one conversion page (that is `landing-copy`), NOT tone rules (that is `brand-voice`), NOT pixels (that is `design`).
Install
npx skills add ericrisco/rsc-harness --skill marketing -a claude-code
Installs to .claude/skills/marketing/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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Similar skills
Closest to this one by what they do and when they are used.
- marketing-copyscarletkc/agentsWrite outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls to action, press-style announcements, and the naming of a product for another language or market. Covers what may be disclosed publicly, keeping claims traceable to shipped changes, and writing a headline that carries information instead of hype. Use when drafting or revising anything aimed at people who do not use the product yet, and when deciding whether a link, key, price, or unreleased detail can appear in public copy.Marketing★ 225
- adsericrisco/rsc-harnessUse when running or fixing paid acquisition on Google or Meta — campaign structure (Performance Max, Demand Gen, Search, Advantage+), platform-fit creative, budget/scaling rules, break-even ROAS math, and Consent Mode v2 / CAPI tracking gaps. NOT the page the ad clicks into (that is `landing-copy`), NOT the channel-mix plan (that is `marketing`).Marketing★ 255
- marketing-copywritingcbrock84/headcountWrites and edits marketing copy for any surface — homepage, product and pricing pages, ads, emails, and collateral — and sharpens existing copy that is not working. Use this to write or rewrite page copy, tighten a draft, fix copy that is vague or feature-led, adapt one message across formats, or review copy before it ships.Marketing★ 2.1K
- positioning-and-messagingcbrock84/headcountEstablishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.Marketing★ 2.1K
- landing-copyericrisco/rsc-harnessUse when writing the words on a single conversion page — the hero headline and subhead, the offer, the proof and testimonials, and one primary CTA — or diagnosing a page that gets traffic and does not convert, as a copy problem rather than a layout one. NOT the paid ad that drives the click (that is `ads`), NOT the visual layout the words sit in (that is `design`), NOT the experiment that picks the winning variant (that is `ab-testing`).Testing★ 255
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