utm-campaign-plan
From the author
Use when a campaign needs a consistent, approved way to label links so the team can distinguish sources and make later reporting possible. Trigger phrases include "plan our UTMs", "name campaign links", "make tracking links", "how should we tag creator links?", and "set up attribution for this launch". Do not use this to claim analytics access, create tracking without consent or policy review, or decide campaign strategy; use campaign-brief for the campaign source, paid-social-brief for media requirements, and social-analytics-report to interpret available data.
Install
npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a claude-code
Installs to .claude/skills/utm-campaign-plan/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
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Why 85
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Similar skills
Closest to this one by what they do and when they are used.
- paid-social-briefOotto-AI/claude-content-skillsUse when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement. Trigger phrases include "brief paid social", "plan this ad test", "turn this campaign into paid", "what should we test in ads?", and "make a Meta or LinkedIn ad brief". Do not use this to claim ad-account access, launch spend, bypass platform policy, or invent targeting capabilities; use campaign-brief for the source strategy, utm-campaign-plan for tracking conventions, and social-analytics-report for results interpretation.Testing★ 272
- campaign-briefOotto-AI/claude-content-skillsUse when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget. Trigger phrases include "brief this launch", "turn this into a campaign plan", "what should this campaign say?", "make a social brief", and "align the team on this promotion". Do not use this for a content calendar, a single caption, or an unapproved product claim; use content-calendar for scheduling, caption-and-hashtags for a post, and positioning-audit when the core message is still unclear.Marketing★ 272
- marketing-campaign-plannercbrock84/headcountDesigns a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign before committing budget, or turn a product change into a coordinated set of activity. For ongoing channel programs rather than a bounded push, use `marketing-planning`.Marketing★ 2.1K
- cross-platform-distributionOotto-AI/claude-content-skillsUse when an approved campaign, launch, research finding, or asset needs a deliberate plan across several social channels. Trigger phrases include "adapt this for LinkedIn and X", "where should this campaign go?", "make a distribution plan", "repurpose this without duplicating it", and "what is each platform's role?". Do not use this to invent a campaign strategy, bulk-post identical copy, or schedule a calendar; use campaign-brief for the strategic source, content-repurposer for asset transformations, and content-calendar for dates.Science★ 272
- campaign-plananthropics/knowledge-work-pluginsGenerate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.OfficialMarketing★ 32.5K
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