66-crisis-playbook-global
From the author
Use when a brand faces a communications CRISIS or a campaign is failing in public — L1 to L5 severity classification, a first-four-hours process, response templates by type, an escalation matrix, a do-not-do list, holding statements, and a post-mortem. Trigger on 'PR crisis', 'crisis playbook', 'a complaint is going viral', 'bad reviews are spreading', 'our content caused backlash', 'we are getting attacked online'. Also use when the user forwards an angry thread and asks what to do right now. Not for — monitoring before anything blows up, see `15-social-listening-global`; diagnosing weak performance numbers, see `03-performance-eval-global`; the routine post-campaign review, see `63-campaign-retrospective-global`.
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npx skills add minhnv0807/ai-business-skills --skill 66-crisis-playbook-global -a claude-code
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Similar skills
Closest to this one by what they do and when they are used.
- 63-campaign-retrospective-globalminhnv0807/ai-business-skillsUse when a campaign has ENDED and the team needs a structured retrospective — a scorecard against target, what worked, what did not, and why with evidence, surprises, process review, lessons written back into the playbook and Brand Hub, and action items with owners. Trigger on 'campaign retrospective', 'campaign retro', 'post-mortem', 'campaign debrief', 'what worked and what did not', 'the campaign is over, what did we learn'. Also use when a campaign underdelivered and the team is arguing about why. Not for — a periodic performance report, see `07-marketing-report-global`; diagnosing live numbers mid-flight, see `03-performance-eval-global`; the next period ads plan, see `57-next-ads-plan-global`.Marketing★ 624
- 15-social-listening-globalminhnv0807/ai-business-skillsUse when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`.Science★ 624
- 60-launch-playbook-globalminhnv0807/ai-business-skillsUse when a launch needs a repeatable EXECUTION playbook — a T-30 to D+7 timeline, per-function checklists for content, design, ads, sales, and engineering, a launch-day war room, an escalation matrix, and roll-back criteria. Trigger on 'launch playbook', 'launch checklist', 'launch day plan', 'launch SOP', 'war room', 'we launch in two weeks and nothing is organized'. Also use when a GTM strategy exists and nobody knows who does what on the day. Not for — the strategy and beachhead choice, see `59-go-to-market-global`; the campaign brief, see `02-campaign-brief-global`; the post-launch review, see `63-campaign-retrospective-global`; a live crisis, see `66-crisis-playbook-global`.Design★ 624
- 03-performance-eval-globalminhnv0807/ai-business-skillsUse when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.Data★ 624
- 02-campaign-brief-globalminhnv0807/ai-business-skillsUse when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.Marketing★ 624
- 65-team-performance-review-globalminhnv0807/ai-business-skillsUse when a leader evaluates a marketing TEAM MEMBER using data — a KPI scorecard by role, strengths with real examples, areas to improve stated as observable behavior, a 30 and 90 day development plan, and a 1-5 rating rubric. Trigger on 'performance review for my marketer', 'evaluate a team member', 'monthly 1:1 review', 'feedback for my content writer', 'development plan for an employee', 'is this person underperforming'. Also use when the user is unhappy with someone and cannot articulate why. Not for — evaluating a campaign rather than a person, see `63-campaign-retrospective-global`; reviewing one piece of output, see `62-marketing-review-global`; scoring an external vendor, see `67-agency-vendor-brief-global`.Engineering★ 624
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