marketing-strategy-pmm
From the author
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Install
npx skills add borghei/Claude-Skills --skill marketing-strategy-pmm -a claude-code
Installs to .claude/skills/marketing-strategy-pmm/ · Each command fetches the skill straight from GitHub with the open skills CLI.
No download: this skill’s licence (Custom or unclear) does not let us redistribute its files. The install commands fetch them from GitHub instead.
Want your agent to suggest skills while you type? See how to use skills from your IDE.
Safety checks on SKILL.md
- Ships scripts we have not reviewedLow
Why 76
Security85
Provenance76
Maintenance100
Licence45
Adoption48
aiqbench computes the trust score from public signals. It is not a security audit, so read a skill before you install it.
Similar skills
Closest to this one by what they do and when they are used.
- gtm-strategyphuryn/pm-skillsCreate a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.Marketing★ 27.3K
- marketing-contextborghei/Claude-SkillsCreate and maintain the foundational context doc (positioning, ICP, competitive landscape, brand voice, customer language) that other marketing skills read first. Use when setting up context, defining the ICP, or setting brand voice.Marketing★ 969
- product-marketingcoreyhaines31/marketingskillsWhen the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' 'brand voice,' 'tone of voice,' 'brand guidelines,' 'what have we learned,' 'log this learning,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.Marketing★ 56.2K
- startup-positioningferdinandobons/startup-skillMarket positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.Testing★ 1.2K
- magazine-web-pptnexu-io/open-designFor marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: approve launch plan, campaign budget, or GTM motion.Marketing★ 103.5K
- one-page-marketingwondelai/skillsBuild a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP Index", or "I dont know where to start with marketing". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer-lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.Marketing★ 2.5K
Ratings & reviews
—
no reviews
Tried this skill? Rate it to help others. Sign in
Discussion
Join the discussion. Sign in