email-lifecycle

From the author

Lifecycle email, SMS and push: audits the list and deliverability, then writes the flows this kind of business needs first, loadable as-is in your own tool, plus segments, cadence and this week's broadcasts. Never sends anything. Use when: set up my welcome and abandoned-cart emails; trial onboarding or waitlist launch emails; win back lapsed customers; plan this week's emails and texts; push notifications for my app; why are my emails going to spam; plan our Black Friday email and SMS sends; a send went wrong. Not for cold outreach to prospects — use write-outreach; not the editorial newsletter issue — use make-content; not the whole cross-channel Black Friday plan — use plan-campaign.