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Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "referral program", "nobody is sharing it", or "make this spread". Also trigger when designing shareable features, crafting social campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

Install

npx skills add wondelai/skills --skill contagious -a claude-code

Installs to .claude/skills/contagious/ · Each command fetches the skill straight from GitHub with the open skills CLI.

Download .zip

Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.

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Why 87

Security100
Provenance81
Maintenance85
Licence100
Adoption54

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