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Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言

Install

npx skills add aaron-he-zhu/aaron-marketing-skills --skill audience-belief-mapper -a claude-code

Installs to .claude/skills/audience-belief-mapper/ · Each command fetches the skill straight from GitHub with the open skills CLI.

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Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.

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