competitor-profiling
From the author
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement. For researching accounts you're selling to, see prospecting.
Install
npx skills add coreyhaines31/marketingskills --skill competitor-profiling -a claude-code
Installs to .claude/skills/competitor-profiling/ · Each command fetches the skill straight from GitHub with the open skills CLI.
Byte-identical to the scanned commit, with the repository’s licence and a SOURCE.txt.
Want your agent to suggest skills while you type? See how to use skills from your IDE.
Safety checks on SKILL.md
No warnings.
Why 95
aiqbench computes the trust score from public signals. It is not a security audit, so read a skill before you install it.
Similar skills
Closest to this one by what they do and when they are used.
- competitor-analysisphuryn/pm-skillsAnalyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.Science★ 27.3K
- competitive-intelligenceanthropics/knowledge-work-pluginsCompetitive analysis two ways - the in-deal play against a named competitor, and win/loss patterns, competitor mentions, and battlecards across the book. Use when the user asks "competitive intel", "research competitors", "how do we compare to [competitor]", "what's new with [competitor]", "battlecard for [competitor]", "how do we beat [competitor]", "what's the play against [competitor] in [deal]", "where are we losing to [competitor]", "win/loss patterns", "competitive analysis", "refresh the battlecards", or on a weekly schedule.OfficialScience★ 31K
- competitorscoreyhaines31/marketingskillsWhen the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'competitor teardown,' 'audit our competitor pages,' 'are our comparison pages out of date,' or 'competitive asset audit.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For auditing existing claims (not researching competitors from scratch, which is competitor-profiling; not technical SEO on these pages, which is seo-audit), use the asset audit here. For internal battle cards and sales-specific competitor docs, see sales-enablement.Marketing★ 55.8K
- competitive-briefanthropics/knowledge-work-pluginsResearch competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.OfficialScience★ 31K
- competitor-pagesnowork-studio/notfair-pluginCompetitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.Science★ 4K
- competitive-analysisanthropics/financial-servicesFramework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.OfficialDocuments★ 40.6K
Ratings & reviews
—
no reviews
Tried this skill? Rate it to help others. Sign in
Discussion
Join the discussion. Sign in