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Uber rival inDrive scales beyond ride-hailing to capture more consumer spending

TechCrunchSeptember 9, 20264 min read

First piloted in July 2025, inDrive's ad business has served more than 2 billion impressions and attracted over 2,000 paying advertisers a month.

Known for letting riders and drivers negotiate fares, inDrive spent the past year adding businesses such as advertising and groceries around its core ride-hailing service. Now the Uber rival is scaling those bets, installing new leaders as its ads, delivery, and financial-services businesses show early signs of traction across its largely emerging-market user base. inDrive’s advertising business, piloted in July 2025 and rolled out to its top 20 markets in…

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