Turn TikTok Scrolls into Sales: Inside Our New Agentic Commerce Partnership

In the past three months, 27% of consumers have reported making a purchase on a social shopping platform. This is led by 48% of Gen Z consumers and 37% of Millennial consumers, according to Salesforce Shopping Index data. When it comes to TikTok, shoppers expect more than just mere introduction to new products. They also want the ability to purchase the items they find without ever leaving the app. For brands, it has always been a hurdle to turn intent into conversion without losing control of the customer experience or shopper data. As an early partner,…