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This startup wants to turn idle car inventory into rental revenue

TechCrunchOctober 1, 20264 min read

When Igor Dobrianskyi looks at a car dealership lot, he doesn't see rows of cars — he sees millions of dollars just sitting there, depreciating. Come see MyMonthlyCar in the Startup Battlefield 200 at TechCrunch Disrupt, taking place October 13 to 15 in San Francisco.

When Igor Dobrianskyi looks at a car dealership lot, he sees a wasted opportunity. “Millions and millions of used cars are sitting on parking lots, depreciating and losing value,” Dobrianskyi said in a recent interview, adding that there are 76,000 dealerships in the United States. “At the same time, there are people who need a car for a few months, but the options are actually very…

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