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The man who built Apple’s stores doesn’t buy Silicon Valley’s bet on AI shopping

TechCrunchSeptember 21, 20264 min read

Apple Store architect Ron Johnson says Apple's secret sauce has always been its people.

While Silicon Valley is spending billions to make AI agents shop for us, the man who pioneered Apple’s retail stores thinks the industry is overestimating how much of shopping people will hand over to machines — and believes physical stores will continue to thrive. Ron Johnson, 66, has heard predictions about the demise of physical retail before. He joined Apple in 2000 to build its retail business as online shopping was beginning…

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