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‘The elder daughter phenomenon’: Edward Jones head Penny Pennington said the economy is propped up by eldest daughters
Fortune3 min read
Caregiving is a trillion-dollar industry, and eldest daughters take the brunt of it.
One of the biggest forces reshaping the financial services industry may not be AI, innovation or markets. It may actually be related to who is responsible for keeping families financially organized: eldest daughters. “The elder daughter phenomenon has to do with caregiving, and often has to do with becoming the executor on an estate,” Penny Pennington, the managing partner…
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