The Business of Helping the Ultra - Wealthy Vanish From the Internet

As data brokers proliferate and threats rise, the ultra-wealthy are turning to white-glove firms to make themselves harder to find. Rodion Kutsaiev/Unsplash For the ultra-wealthy, digital privacy has become a purchasable commodity. Corporations and high-net-worth individuals are increasingly hiring data-removal services to systematically erase their personally identifiable information (PII) from search engines, data brokers and the dark web. These services go far beyond what automated tools can achieve, offering ongoing auditing to mitigate both digital and physical security risks. Affordable, often automated services such as DeleteMe, Incogni, and…