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Meta and OpenAI are pivoting toward dedicated AI hardware by first launching software agents like Dots and Muse Charm to gauge consumer appetite before committing to physical form factors. This strategy aims to mitigate the backlash seen with previous failed devices while exploring new interaction models for personal AI assistants outside of smartphones and glasses. The focus remains on whether users will adopt specialized hardware for conversational agents rather than relying solely on existing computing platforms.

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The AI Tamagotchis are coming

The VergeSeptember 30, 20264 min read

Sam Altman onstage at OpenAI’s DevDay 2026. | Photo: Hayden Field / The Verge While AI has made plenty of inroads on people's phones and computers, it's largely failed in dedicated devices. But over the next year, two major AI companies, Meta and OpenAI, will attempt to change that. And they're apparently betting on a similar path: testing appetites for physical hardware with their cutesy software agents. "Hardware is hard" is a tech industry mantra. Dedicated AI devices like the Friend and Humane AI Pin have inspired mainly frustration and backlash, which may only worsen as public anger toward AI grows. Meta and OpenAI, however, are both pushing ahead. OpenAI is working with famed ex-Apple designer Jony Ive and pla … Read the full story at The Verge.

While AI has made plenty of inroads on people’s phones and computers, it’s largely failed in dedicated devices. But over the next year, two major AI companies, Meta and OpenAI, will attempt to change that. And they’re apparently betting on a similar path: testing appetite for physical hardware with their cutesy software agents. “Hardware is hard” is a tech industry mantra. Dedicated…

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