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Spotify's expansion of its AI music project with Merlin marks a strategic pivot toward ethical application, focusing on fan-generated remixes and covers rather than synthetic artist creation. By securing opt-in consent, credit attribution, and compensation for participating artists from over 30,000 independent labels alongside UMG, the initiative addresses critical industry concerns regarding rights management in generative audio. This approach establishes a precedent for monetizing AI interactions with existing catalogs while maintaining human artistic oversight.

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Spotify expands AI remix and covers project with Merlin partnership

TechCrunchAugust 4, 20263 min read

Spotify says Merlin, which represents more than 30,000 independent labels and distributors, has joined Universal Music Group in backing its upcoming AI-powered remix and covers product. The paid tool will let fans create AI-generated covers and remixes of participating artists’ music while ensuring artists opt in, receive credit, and are compensated.

During its second-quarter earnings call on Tuesday, Spotify again teased the upcoming release of a new product that will allow music fans to leverage AI to make covers and remixes of artists’ music, with the artists’ consent. The company also announced that Merlin, a licensing partner…

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