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This study investigates whether Vision-Language Models (VLMs) align with humans not just in their final choices but also in their visual attention patterns during cross-modal association tasks. The findings reveal a critical gap where even fine-tuned models fail to replicate human gaze distributions, suggesting that matching output choices or simple attention maps is insufficient evidence of genuine human-aligned processing. For researchers evaluating model alignment, this highlights the need to distinguish between superficial behavioral mimicry and deeper cognitive correspondence in multimodal systems.
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Similar Choices, Different Attention: Cross-Modal Associations in Humans and Vision-Language Models

arXiv3 min read

arXiv:2609.36475v1 Announce Type: new Abstract: Cross-modal associations are systematic pairings of features across modalities, such as the association of 'bouba' with round shapes and 'kiki' with sharp shapes. Prior work has compared humans and vision-language models (VLMs) on such associations, but often using different stimuli or tasks between humans and models. Here, we ask whether VLMs align with humans not only in choices, but also in where they look when making those choices. We study both VLMs and humans (N = 53), presenting them with the same stimuli, a pseudo-word and two images, and record participants' choices and eye movements, which we release. We find choice alignment in a few larger VLMs, but their saliency matches human gaze less closely than a center-bias baseline, a fixed Gaussian at the center of each image. Fine-tuning small VLMs on human choices brings their choice alignment to the level of a human majority-vote reference on unseen words and images, yet their attention still matches human gaze less closely than this baseline. Training model attention on human gaze raises attention-gaze correlation without improving choice alignment, and a single average gaze map per image position raises it by a similar amount. Matching human choices, or even human gaze patterns, is therefore not sufficient evidence of human-aligned cross-modal processing.

Abstract:Cross-modal associations are systematic pairings of features across modalities, such as the association of 'bouba' with round shapes and 'kiki' with sharp shapes. Prior work has compared humans and vision-language models (VLMs) on such associations, but often using different stimuli or tasks between humans and models. Here, we ask whether VLMs align with humans not only in choices, but also in where they look when making those choices. We study both VLMs and humans (N = 53), presenting them with the same stimuli, a pseudo-word and two images, and record participants' choices and eye movements, which we release. We find choice alignment in a few larger VLMs, but their saliency matches human gaze less closely than a center-bias baseline, a fixed Gaussian at the center of each image. Fine-tuning small VLMs on human choices brings their choice alignment to the level of a human majority-vote reference on unseen words and images, yet their attention still matches human gaze less closely than this baseline. Training model attention on human gaze raises attention-gaze correlation without improving choice alignment, and a single average gaze map per image position raises it by a similar amount. Matching human choices, or even human gaze patterns, is therefore not sufficient evidence of human-aligned cross-modal processing.

Computation and Language (cs.CL); Artificial Intelligence (cs.AI); Computer Vision and Pattern Recognition (cs.CV)

arXiv:2609.36475 [cs.CL]

(or arXiv:2609.36475v1 [cs.CL] for this version)

https://doi.org/10.48550/arXiv.2609.36475 Focus to learn more arXiv-issued DOI via DataCite (pending registration)

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Full text under the publisher's open licence · 312 words

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