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This research proposes a rigorous protocol for validating deterministic content scores used in Generative Engine Optimization, addressing the limitations of expensive and non-stationary AI oracles. By employing adversarial falsification gates, the study demonstrates how to bound attacker influence and recalibrate metrics when historical causal anchors expire against modern engine families. The work shifts the focus from predicting citations to establishing quality filters that remain robust against out-of-distribution attacks and web-spam baselines.
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Scoring Without the Engine: Validating a Deterministic, Manipulation-Resistant Content Score for Generative Engines, End to End

arXiv3 min read

arXiv:2609.07559v1 Announce Type: new Abstract: How do you validate a cheap, deterministic proxy for an oracle that is expensive, rate-limited, and non-stationary? We present a protocol built on adversarial falsification gates (negative control, dose response, bounded amplification, duplication penalty, length neutrality) that define and select the proxy, fitted on a training split and confirmed held-out; around them it bounds what the proxy can never resolve, and re-measures external causal evidence on the current oracle rather than assuming it. We demonstrate it end to end on Generative Engine Optimization, where the proxy is a deterministic content score, and one step fails on that domain exactly as the protocol is built to detect: re-measuring the only published causal anchors (2023 effect sizes) on ten modern engine families shows their levers move citation on none, so the anchors are an expired external check; recalibrating to the near-zero modern vector strips the score of its lever-responsive components. What survives is the gate-enforced response surface. The gates buy a measured property: on a 500-source benchmark of adversarial edits, amplifying the score's calibrated levers gains an attacker at most 6 points, and decreases with dose; single-lever amplification is provably bounded, while the cap and cross-lever sub-additivity are empirical findings consistent with it. On detection, web-spam baselines dominate and out-of-distribution attacks evade the score, so the deployable filter layers it over them. A query-conditioned skyline bounds the score's citation signal (within-query Spearman 0.11), repositioning query-agnostic scores as quality filters rather than citation predictors. A query-leakage bug in our first ranking evaluation and a failed confidence flag are disclosed and corrected; every number reproduces offline from released artifacts at zero marginal API cost.

Abstract:How do you validate a cheap, deterministic proxy for an oracle that is expensive, rate-limited, and non-stationary? We present a protocol built on adversarial falsification gates (negative control, dose response, bounded amplification, duplication penalty, length neutrality) that define and select the proxy, fitted on a training split and confirmed held-out; around them it bounds what the proxy can never resolve, and re-measures external causal evidence on the current oracle rather than assuming it. We demonstrate it end to end on Generative Engine Optimization, where the proxy is a deterministic content score, and one step fails on that domain exactly as the protocol is built to detect: re-measuring the only published causal anchors (2023 effect sizes) on ten modern engine families shows their levers move citation on none, so the anchors are an expired external check; recalibrating to the near-zero modern vector strips the score of its lever-responsive components. What survives is the gate-enforced response surface. The gates buy a measured property: on a 500-source benchmark of adversarial edits, amplifying the score's calibrated levers gains an attacker at most 6 points, and decreases with dose; single-lever amplification is provably bounded, while the cap and cross-lever sub-additivity are empirical findings consistent with it. On detection, web-spam baselines dominate and out-of-distribution attacks evade the score, so the deployable filter layers it over them. A query-conditioned skyline bounds the score's citation signal (within-query Spearman 0.11), repositioning query-agnostic scores as quality filters rather than citation predictors. A query-leakage bug in our first ranking evaluation and a failed confidence flag are disclosed and corrected; every number reproduces offline from released artifacts at zero marginal API cost.

42 pages, 4 figures. Code and data: this https URL & More informations on this http URL

Artificial Intelligence (cs.AI)

arXiv:2609.07559 [cs.AI]

(or arXiv:2609.07559v1 [cs.AI] for this version)

https://doi.org/10.48550/arXiv.2609.07559 Focus to learn more arXiv-issued DOI via DataCite (pending registration)

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Full text under the publisher's open licence · 381 words

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