RCS Messaging on Salesforce: A Practitioner’s Guide

What is RCS Messaging? RCS is delivers a new standard of mobile messaging that delivers rich, interactive experiences across both Apple and Android products. Unlike SMS and MMS, RCS messages are capable of: Engaging templates: Create content that drives action withcarousels, tap-through CTAs, and suggested actions. Verified branding: Build trust with a verified sender profile and company branding in your contact information. These updates bring new opportunities for marketers. With RCS, marketers now have more creative freedom and flexibility to deliver rich content experiences, two-way conversations, and personalized engagement to every customer no matter the device they use. This post is a practical guide to help you get started with confidence. There are a handful of configuration decisions to…