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PNOE’s new face mask wants to make lab-grade breath testing a self-serve affair
PNOĒ, the Malden, Mass.-based startup whose breath-analyzing mask used to bear an unfortunate resemblance to Bane's, is launching a sleeker self-serve version on October 1 that lets gym-goers measure their VO₂ max and other metabolic markers in eight minutes without a trained operator.
At first glance, the newest device from PNOĒ looks like something a comic-book villain might wear. The mask, which covers the nose and mouth and straps around the back of the head, bears more than a passing resemblance to the one worn by Bane, Batman’s hulking nemesis. But its purpose is far more benign; it measures how much oxygen you consume and how much carbon dioxide you exhale, then turns that data into advice about how to eat, train, and, the company hopes, live longer. PNOĒ, which is based in Malden, Massachusetts, and has operations in Athens, Greece, is preparing to launch the PNOĒ 2.0…
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