Off-topic for aiqbench
This story was gathered from a source we follow but falls outside AI and quantum coverage, so there is no aiqbench take for it.
Patagonia’s CEO is worried about political apathy—so the company offered 112,000 people $100 to help 3 friends plan to vote
The $11.2 million incentive disappeared in four days. Researchers say a friend’s nudge could help turn environmental concern into votes.
Patagonia has spent decades getting young people off their screens and into the outdoors, sporting the Fitz Roy mountain logo on their fleeces. Its next bet: getting them to the polls for the midterms. The outdoor apparel company set aside $11.2 million for its 11.2 Million Vote Project, which launched Sept. 26. Anyone who sent a voting plan to at least three friends or family members could choose $100 in Patagonia credit or a $100 donation to the League of Conservation Voters. The money was gone in four days. By Sept. 30, more than 112,000 people had signed up, and nearly 500,000 people,…
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