OpenAI May Struggle to Meet Ad Revenue Targets as It Hires Heavily from Google and Meta

This year, OpenAI and Anthropic have continually rolled out new models and tools to compete for developers, during which OpenAI's advertising business at one point appeared to be a secondary priority. Now, the situation has changed. Over the past few months, the company has rapidly launched several new products and tools to attract advertisers, while lowering ad pricing. The latest data shows that this move has helped it attract a large number of new advertising clients. OpenAI is also hiring at scale. According to data from employee profile tracking platform Crustdata, nearly half of OpenAI's roughly 140 ad business employees joined between July and September. Dave Dugan, head of the advertising business, spent 12 years at Meta, which is also the largest source of its talent.