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Reports: Samsung Electronics Cuts OLED Galaxy A Series Shipments Target for Next Year to 100 Million Units

36Kr1 min read

According to reports, Samsung Electronics has tentatively set the shipment target for next year's mid-range Galaxy A series smartphones featuring organic light-emitting diode (OLED) screens at 100 million units. This represents a reduction of 20 million units from the 120 million unit target announced by Samsung Electronics in late September to its partners. The primary reason cited for cutting shipment volumes is rising storage prices, which also increases the likelihood that the company's overall smartphone shipment target for next year will be reduced. Samsung Electronics initially planned to ship over 250 million smartphones next year, but reports indicate the company is revising this plan. It is widely believed that final shipments will fall short of the original plan by more than 20 million units.

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