Off-topic for aiqbench
This story was gathered from a source we follow but falls outside AI and quantum coverage, so there is no aiqbench take for it.
Nothing’s brand chief is fed up of ‘boring and generic’ smartphone ads—he shares his marketing strategy for taking on Samsung and Apple
The brand chief at London-based tech group Nothing explains how he plans to take on Apple and Samsung by rejecting marketing formulas and inviting the customer into the boardroom.
Nearly two decades after the first iPhone, most smartphones still follow Apple’s template. “Consumer tech’s becoming pretty boring,” says Charlie Smith, chief brand officer at Nothing, the London-based upstart which is aiming to break the mold. “Everyone just copied the success of Apple, which was about minimalism, aluminum, and glass. [Tech] really lost a lot of its personality.” In response, Smith is pursuing what he describes as a “retro futuristic” design approach. Many of Nothing’s smartphones and headphones feature transparent casings that leave some of the internal components exposed. Founded in 2020 by OnePlus co-founder Carl Pei,…
Excerpt shown under the publisher's RSS terms · 97 words · full text and figures are on the publisher's site
