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AI is central to this piece, which argues that productivity gains from AI tools can justify hiring rather than replacing sales staff. The evidence is a single company's self-reported results, which the author acknowledges can't separate AI's contribution from product quality, market growth, or the team itself. Readers should treat it as a framing of AI's labor impact rather than proof that AI-driven sales hiring will generalize.

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My industry wants you to fire your sales team. One of my customers plans to double theirs

FortuneOctober 22, 20266 min read

What if instead of asking if AI can let employees go, companies started asking, how AI can make their next hire more likely to succeed?

EliseAI plans to double its sales team over the next 12 months. The company, which sells AI to housing and health care businesses and is a customer of my company, says its sales headcount has already grown 74% over the past year. Every one of its salespeople uses AI, according to Ben Rey, its vice president of enterprise sales. EliseAI even builds some of its own tools because, he says, outside vendors can’t keep up. “We’ve tripled the productivity of our AEs, and many of them now close $5 million to $15 million per quarter each,” Rey says. “That productivity has us hiring faster than ever.” At Attention, I build AI for…

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