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Meta has integrated large language models into Facebook's recommendation engine, allowing users to refine their feeds through natural language instructions rather than simple binary reactions. This shift represents a significant evolution in consumer-facing AI products, moving from passive algorithmic curation to active, intent-based content filtering via generative interfaces.

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Meta Launches AI Tool Allowing Users to Customize Their Facebook Feed

36KrOctober 13, 20261 min read

Meta is rolling out a series of AI-driven customization tools on Facebook, enabling users to directly instruct the algorithm in natural language about the content they want to see in their feed and Reels. Accessible via the three-dot menu on posts, the new 'Your Algorithm' feature prompts follow-up questions after users select 'Interested' or 'Not Interested' to gather more detailed preferences. Powered by large language models, the tool can identify and process user intent and contextual information from free-form text inputs. (Caishengshe)

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