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Meet Aurora: the invite-only, $10,000-a-year AI concierge that anticipates the ultrawealthy’s every need
Backed by $12 million from VCs and family offices, Aurora pairs AI with human tastemakers to manage members’ health, travel, and dining.
Most luxury concierge services are built for life’s big moments like finding a last-minute villa or making the finishing touches on a once-in-a-lifetime trip. But a new app is betting the ultrarich want help in life’s small moments, too. Aurora, an invite-only app, pairs AI with human experts to manage members’ dining, travel, luxury goods, wellness services, and more. Members are charged a $10,000 annual fee, plus a $5,000 initiation fee, according to company materials reviewed by Fortune.…
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