aiqbench takeAI & Society

Wahlberg's comments add a celebrity voice to a live debate over generative AI in film: he supports AI for enhancing production work like stadium visuals but rejects using it to replace scripts or actors. His openness to an AI likeness of himself, through a scanning service like CAA Vault, raises practical questions about who controls digital replicas after an actor's death. Readers should watch how these likeness-ownership terms are negotiated, since they will shape both studio workflows and performer rights.

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Mark Wahlberg on using AI in film ‘the right way’ and being open to an AI clone carrying on his legacy

TechCrunchOctober 16, 20263 min read

Actor and angel investor Mark Wahlberg says he's OK with using AI in filmmaking, provided it's used "to enhance what you're doing."

Even as Hollywood remains divided over the use of AI in filmmaking, actor and director Mark Wahlberg believes the technology has a place in the industry as long as it’s used the right way. Wahlberg, who’s also an entrepreneur and angel investor, took the stage at TechCrunch Disrupt to share his perspective on AI’s role in…

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