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Linda Yaccarino spent 2 years as Elon Musk’s X CEO. She says his ‘insatiable sense of urgency’ is the secret to his trillionaire success
As CEO of X, Linda Yaccarino saw firsthand what has fueled Elon Musk’s path to a trillionaire: treating every deadline like it’s right now.
The 30-year media veteran was tapped as CEO of then-Twitter in 2023, stepping in as Musk was remaking the social platform from the ground up, and she got a firsthand look at the philosophy driving his companies, from Tesla to SpaceX: Move fast, rethink everything, and don’t wait for tomorrow. “The reason his companies are singular in what they deliver is because of the insatiable sense of urgency. There’s not a deadline for a project or to ship something, a product—it’s now,”…
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