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Lazada Reveals Nearly 10,000 Tmall Brands Have Entered Southeast Asia

36KrOctober 9, 20261 min read

Alibaba's Southeast Asian e-commerce platform Lazada disclosed that less than a year after launching the Tmall 'One-Click Light Overseas' project, nearly 10,000 Tmall brand merchants had joined by the end of the first half of 2026, with transaction volumes from participating merchants achieving double-digit quarter-over-quarter growth.

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