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IKEA's Official Douyin Flagship Store Goes Live
36Kr1 min read
On October 11, IKEA's official flagship store on Douyin launched nationwide, with delivery services covering 301 cities and offering 179 categories of over 6,500 home products. Opening the official flagship store is a key move for IKEA China under its 'Growth+' strategy to continuously refine its omni-channel ecosystem. The store will combine content, inspiration, and shopping experiences to help consumers discover home ideas, access solutions, and complete purchases more conveniently.
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