CITIC Securities: Leading Beauty Brands Expected to Resume Growth

36Kr reports that a CITIC Securities research note states the beauty sector is currently facing pressure on both revenue and net profit margins amid weak demand, rising online operating costs, and intense competition. Differences in brand, product, channel, and corporate governance among listed beauty companies determine their respective stages; while rapidly growing companies are scarce, more firms are entering a recovery phase. Looking ahead, leading brands of major companies are expected to gradually resume growth and establish a second growth curve through initiatives such as multi-brand, multi-category, multi-sector, and group-based strategies, laying the foundation for future expansion.