Seven Departments Urge E-commerce Platforms to Optimize Rules

36Kr reports that the Ministry of Commerce and six other departments have issued a notice on implementing the 'Five Excellent' Action for Quality E-commerce. The notice calls for transforming platform rules toward excellence, urging e-commerce platforms to formulate and revise their rules in accordance with laws and regulations while fully complying with requirements for publicizing rules and soliciting public opinions. It also guides platforms to standardize rule enforcement to protect the legitimate rights and interests of merchants and consumers within the platform. Additionally, it promotes the continuous optimization of product display, recommendation, and marketing mechanisms by strengthening quality orientation in product quality, service reputation, and credit information, thereby facilitating better access of high-quality goods and services to consumers.