Kao Responds to Sofina's Online Store Closures: Not Exiting the Chinese Market

On November 1, Kao Group's brand Sofina simultaneously posted closure announcements for its Douyin and Tmall flagship stores, stating that both shops will officially close on December 1, 2026, ceasing sales of flagship store products. According to the announcement, the closures are due to 'brand strategy upgrades and business layout adjustments.' On November 4, a person in charge at Kao Group responded to this closure, stating that it is an operational optimization based on brand strategy upgrades and business layout adjustments, and does not represent Sofina's exit from the Chinese market. In the future, Sofina will further integrate online operation resources and continue brand operations with cross-border e-commerce channels as the core.