Seven Departments Issue '15th Five-Year Plan' for Advertising Industry Development

The State Administration for Market Regulation, the Cyberspace Administration of China, the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Public Security, the Ministry of Commerce, and the National Radio and Television Administration jointly issued the '15th Five-Year Plan' for Advertising Industry Development (hereinafter referred to as the 'Plan'). Compiled based on the Outline of the 15th Five-Year Plan for National Economic and Social Development of the People's Republic of China, the Plan serves as a special document to guide high-quality development of China's advertising industry over the next five years. The Plan proposes that by 2030, the scale of the advertising industry will grow at an average annual rate of around 10%, with continuous improvement in the quality of business entities; increased investment in R&D and creativity will significantly enhance digital intelligence levels; advertising will more effectively support industrial upgrading and boost consumption, advancing 'globalization of brands'; deep collaboration between large, medium, and small enterprises and along the upstream and downstream of the industry chain will achieve new breakthroughs in coordinated regional development; the quality of advertising works will improve significantly, with a batch of premium advertisements showcasing cultural confidence and telling China's stories emerging, while the creation and dissemination mechanism for public service advertisements becomes more sound; advertising laws and regulations will be further improved, regulatory law enforcement efficiency will be significantly enhanced, and public satisfaction will continue to rise. (CCTV News)