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This story was gathered from a source we follow but falls outside AI and quantum coverage, so there is no aiqbench take for it.
How Wrong Is Your Marketing Mix Model (MMM)?
Towards Data Science1 min read
A well-built MMM can still be wrong, because the spend it learns from never held the information it needs. This article tests whether changing when you spend, not how much, can fix that. The post How Wrong Is Your Marketing Mix Model (MMM)? appeared first on Towards Data Science.
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