How Brilliant Earth Drives Data Democratization

Every day, Brilliant Earth, a luxury fine jewelry and engagement ring company with a strong ecommerce footprint and a growing U.S. showroom network, automatically reprices its vast inventory of diamonds. This pricing model runs directly inside Snowflake — an automated capability that led Brilliant Earth to adopt Snowflake in the first place. This successful automation raised the bar for the rest of the business. As Brilliant Earth expanded across channels, the appetite for insight grew faster than traditional reporting could deliver. Carefully built weekly data science reporting captured moments in time, but the team saw an opportunity in speed to delivery: What if decision-makers across the company had direct, self-serve access to the same trusted data? “Brilliant Earth already had a highly capable data science team and well-governed data,” observed Natallia Drobau, Senior Solutions Advisor at Posit. “The opportunity…