How Apple can sell you a $2K iPhone Duo without winning the spec race

Nine years ago, I covered Apple’s launch of its first $999 iPhone, which was not only the most expensive iPhone up to that point, but a product that broke a psychological barrier and paved the way for where we are today — being sold an iPhone 18 Pro that starts at $1,199, and a foldable Duo that tops out at an eye-watering $3,199. The image above, from 2017, still represents everything Apple wants people to walk away with from a product launch — the product name, slick pictures, and a price. Don’t worry about gigahertz and gigabytes, just trust that everything on the inside is…