Off-topic for aiqbench
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Guitar Center is dropping its ban on playing ‘Stairway to Heaven.’ It’s part of the CEO’s big turnaround plan
The big box chain wants to feel more like your neighborhood indie guitar store.
Musicians often see an instrument as a physical extension of themselves and that sort of connection doesn’t always lend itself to the online shopping experience. “Selecting a musical instrument is a deeply, deeply personal experience,” says Gabe Dalporto, CEO of Guitar Center. It’s something you have to touch and hear and smell for yourself. A guitar that seems appealing on a website might not speak to a player trying it out in real life, Dalporto says. Dalporto, 56, is a true believer in the need for brick-and-mortar stores, and he’s made them a pillar…
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