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Google is testing a direct transaction flow within Gemini and AI Mode for Flipkart products in India, marking a shift from product discovery to closed-loop commerce execution. This move aligns with broader industry efforts by major tech firms to integrate checkout capabilities directly into generative AI interfaces, potentially reducing friction in the shopping journey. The initiative relies on Google's Universal Commerce Protocol (UCP) to facilitate these interactions between AI agents and retailer systems.

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Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India

TechCrunchSeptember 27, 20263 min read

The limited test covers select products and users, with a broader rollout planned for later in October.

Google has started testing a way for shoppers in India to buy products from Walmart-owned Flipkart directly through Gemini and AI Mode, as the search giant looks to expand its AI services from product discovery into transactions. Users in the test see a “Buy” button on select Flipkart product listings appearing in Gemini and Google’s AI Mode, which takes them…

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