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Google spared from ad-business breakup, but judge orders changes to how it operates

TechCrunchSeptember 2, 20263 min read

Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its business to benefit competitors.

The Justice Department has spent years attempting to break up Google’s gargantuan advertising business across two separate antitrust lawsuits: one filed in 2020 focused on Google’s dominance in search, and a second filed in 2023 that specifically targeted Google’s ad-technology business. Both cases argued that the search giant’s grip on the digital ad economy represents…

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