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Google's new "Preferred Sources" feature attempts to mitigate traffic losses for publishers caused by AI-generated overviews and summaries in Search and Discover. By allowing users to explicitly flag trusted sites, the initiative aims to steer click-through rates away from synthetic answers toward original content creators. This represents a significant policy shift as Google navigates the economic impact of its own AI integration on web monetization.

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Google gives publishers a new way to fight AI-driven traffic losses

TechCrunchAugust 20, 20263 min read

Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search sends fewer clicks to the web.

As AI continues to kill traffic to websites, Google on Thursday threw a bone to those publishers negatively impacted by the change. It’s now allowing readers to push a button on a publisher’s website to indicate it’s a “favorite source” they’d like to see highlighted more…

Excerpt shown under the publisher's RSS terms · 46 words · full text and figures are on the publisher's site

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