Generate to Explore, Select to Exploit: Aligning LLM-based Headline Generation with Personalized Recommendation

Abstract:In industrial recommendation feeds, presenting a static headline for an item often fails to satisfy the diverse, multimodal interests of the user population, particularly suppressing the needs of long-tail audiences. While Large Language Models (LLMs) have been integrated into recommendation for content understanding or ranking, directly optimizing them to output a single best headline typically leads to mode collapse---converging to generic patterns that satisfy average tastes but miss specific latent intents. To bridge this gap, we introduce GESE (Generate to Explore, Select to Exploit), a framework operating at the system's presentation layer that decouples personalization into generative exploration and selective exploitation. First, we treat the LLM as a probabilistic explorer, utilizing Group Sequence Policy Optimization (GSPO) with a hierarchical reward mechanism to generate a candidate set that maximizes the semantic coverage of potential user interests. Subsequently, a lightweight, real-time feedback-aware selector acts as the exploiter, identifying the optimal realization from the candidate pool based on instant contextual signals. Extensive deployment on a commercial platform with over 100 million daily active users demonstrates that GESE significantly outperforms state-of-the-art baselines, achieving a 2.57% lift in CTR and 0.87% in dwell time. These results validate that decoupling diversity-oriented generation from precision-oriented selection offers a robust blueprint for aligning generative AI with dynamic user utility.

Information Retrieval (cs.IR); Artificial Intelligence (cs.AI)

arXiv:2609.15094 [cs.IR]

(or arXiv:2609.15094v1 [cs.IR] for this version)

https://doi.org/10.48550/arXiv.2609.15094 Focus to learn more arXiv-issued DOI via DataCite (pending registration)

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