Gen Z is rejecting millennial beige and embracing the colorful ‘dopamine decor’ trend. Designers say it’s a coping mechanism

On Dec. 4, 2025, Pantone announced its Color of the Year for 2026: a shade of white called Cloud Dancer. It was the first time in the program’s history, which dates to 1999, that Pantone chose a white. The company described Cloud Dancer as “a billowy white imbued with serenity” and “a symbol of calming influence in a society rediscovering the value of quiet reflection.” It all sounds lovely. It’s also at odds with much of what has actually taken off in design, decor, and style this year. Pantone pitched its white as a way to “build atmospheres of serenity and spaciousness, providing a refuge of visual cleanliness.” Meanwhile, many Gen Zers and…