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Fashion startup Atorie raises $9.5M to bring consumers luxury goods without the markup

TechCrunchAugust 27, 20264 min read

Shoppers can visit the Atorie website and buy handbags or clothes made from the same material — and coming from the same factory — that manufacturers use in high-end goods.

Fashion startup Atoire announced Thursday a $9.5 million seed round with investors including a16z Speedrun, Night Capital, and Lightspeed Ventures’ Jeremy Liew. Shoppers can visit the Atoire website and buy handbags or even clothes made from the same material — and coming from the same factory — that manufacturers high-end goods. The items are reasonably priced, too, with an Italian leather handbag costing just a few hundred, compared to the thousands a brand like Prada or Louis Vuitton…

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